In her seminal work, ( La era del capitalismo de la vigilancia ), Shoshana Zuboff argues that modern tech giants have pioneered a "rogue" mutation of capitalism. This system treats private human experience as free raw material to be translated into behavioral data for profit. Core Thesis and Concepts
: Zuboff introduces this term to describe a new form of power that works through the "Big Other"—a ubiquitous digital architecture that monitors and modifies behavior without the need for physical coercion. Zuboff Shoshana La Era Del Capitalismo De La ...
: She describes surveillance capitalism not as an overthrow of the state, but as an overthrow of people's sovereignty, threatening the very foundations of democracy. In her seminal work, ( La era del