Henderson argues that most organizations fail because they start with an idea and try to find a market for it.
: External shifts in demographics, economics, or consumer behavior. You Can Kill An Idea, But You Can't Kill An Opp...
: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product. Henderson argues that most organizations fail because they