Her nephew, Leo, didn’t offer a miracle, but he did offer a small silver box and a cloud-based login. "It's VoIP, Aunt Penny. Voice over Internet Protocol. It runs through the Wi-Fi you already pay for."
That was the third missed order this morning. In a world of sourdough trends and viral cupcakes, Penny was losing the battle to a telephone system built in the seventies.
(e.g., call recording, CRM integration, international toll-free numbers)
The transformation was instant. By Monday, Penny wasn't tethered to the flour-covered desk in the back. When a bride-to-be called about a three-tier wedding cake, the call rang on Penny’s smartphone while she was at the local dairy farm picking up cream.
Penny was skeptical. "Does it make the bagels taste better?"
"No," Leo laughed, "but it makes sure people can actually buy them."
