Understanding Consumer Behaviour <OFFICIAL • RELEASE>

Low involvement with little brand difference (e.g., salt or toothpaste).

Not every purchase is treated with the same level of intensity. Understanding Consumer Behaviour

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same. Low involvement with little brand difference (e

Multiple layers of influence shape every choice a consumer makes: Understanding Consumer Behaviour

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings