These products have earned "Holy Grail" status through massive social media presence and consistent performance:
: Look for brands like Saie or Glossier for sheer coverage that looks like real skin.
: A long-standing industry favorite for its natural-looking matte finish. The Best of the Drugstore
: Frequently cited as the best affordable primer, this provides a "grippy" base that keeps makeup in place all day.
: Known for its versatile, buildable shimmer that works on a variety of skin tones.