The book is structured around moving a prospect through a journey, specifically targeting the 97% of the market that isn't ready to buy right now .
Creating an offer so good that prospects feel "stupid" saying no. This involves removing all perceived risk from the buyer. Sell Like Crazy By Sabri Suby PDF
A technical breakdown of how to write copy that converts. According to reviews on LinkedIn , Suby’s focus on copywriting is what drove his agency, King Kong, to billions in sales. The book is structured around moving a prospect