: One team develops a "space-themed" toy, while the other focuses on a "robot" concept.
: The winning team is selected based on the number of orders received from the retail experts. The losing team faces Lord Sugar, where the lack of market research and poor design choices lead to a firing. Where to Watch
: Present the finished product to experts from major toy retailers like Hamleys . Key Highlights
The episode focuses on the teams' ability to identify a gap in the market for children's toys and develop a product that appeals to both kids and retail buyers.
: A significant portion of the episode involves the teams filming commercials, often leading to creative differences and logistical errors.
: Design an original toy and create an accompanying brand and television advertisement.