: Reviewers from The Impression and Creative Review noted that creative director Alessandro Michele and photographer Glen Luchford created a "metaphysical" atmosphere. Gosling's character traverses "non-places"—from a motel room to a beach—making the campaign feel more like a short film than a commercial.
Ryan Gosling 's campaign, released in late 2022, has been widely praised by fashion critics for its cinematic storytelling and departure from traditional luxury advertising . Critics highlight that rather than just "posing," Gosling plays a role that transforms the luggage into a "supporting cast" in a dreamlike narrative. Critical Reception Ryan Gosling for Gucci Valigeria
: Gosling is described as the "perfect embodiment" of Gucci’s ideals—mysteriously cool, dashing in 70s-style waist-cinched suits, and bringing a "multidimensional magic" to the role of a lone traveler. Campaign Highlights Glen Luchford: Gucci - Creative Review : Reviewers from The Impression and Creative Review