: It was viewed by many as a subversion of typical "strip club anthems," with Rihanna positioning herself as the one with the power and money, rather than just a passive observer. Key Lyrics & Meanings
: Much of the video takes place in a dark, flooded basement or a high-end strip club environment.
The explicit music video, released in 2013, became highly controversial and widely discussed for its provocative imagery: rihanna_pour_it_up_explicit
: The repetitive chorus—"Throw it up, throw it up / Watch it all fall out / Pour it up, pour it up / That's how we ball out"—emphasizes the act of spending money ("making it rain") as a form of power. The Music Video (Explicit Version)
: The song focuses on Rihanna's wealth and her ability to "ball out" without concern for others' opinions. : It was viewed by many as a
: It features a heavy, Mike Wi-ll Made-It-produced trap beat characterized by deep bass and a hypnotic, slow tempo.
: Referencing the jewelry worn on her teeth, a staple of hip-hop culture. The Music Video (Explicit Version) : The song
: Rihanna is seen sitting on a golden throne, wearing a jewel-encrusted bodysuit and a white wig. It features professional pole dancers performing highly athletic and provocative routines.