Research Methodology ★ Fast & Working
Does the study actually measure what it claims to measure?
Focuses on "what works" best for the specific research question, often leading to mixed methods. 3. Qualitative vs. Quantitative vs. Mixed Methods Research Methodology
Focuses on objective reality, usually leading to quantitative data. Does the study actually measure what it claims to measure
Deals with numbers and statistics. It aims to test hypotheses, identify patterns, and generalize results. Stratified). This reduces bias.
Every member has a known chance of being selected (Random, Stratified). This reduces bias.