Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space.
is the automated process of purchasing digital advertising space using software, algorithms, and real-time bidding . Unlike traditional media buying, which involves manual negotiations and insertion orders, programmatic platforms instantly match advertisers with relevant ad impressions across millions of websites and apps. Core Technology Stack programmatic media buying
The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds: programmatic media buying