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The new management worked to monetize the platform, turning it from a lawless pirate haven into a licenced media player, focusing on streaming deals and copyright compliance.

In October 2021, the Mail.ru Group officially rebranded to VK , centralizing its assets—including social networks (OK.ru, Moi Mir) and media platforms—around the VKontakte flagship. pornmir РІРє

Unlike Western rivals, early VK became the primary hub for free, often pirated, music and video content, allowing users to watch full films and listen to music without restrictions, fueling rapid adoption. The new management worked to monetize the platform,