: PLAZA has described the song as a reflection of a time when he had little emotional energy to offer a partner, making the relationship strictly about lust—a state he describes as both "exciting" and "dark".
: "Personal" was a standout track from his second EP, SHADOW , released shortly after he signed with OVO Sound , the label founded by Drake and Noah "40" Shebib. PLAZA - Personal (Official Music Video)
The official music video for "Personal" by Toronto R&B artist PLAZA , released on August 31, 2017, explores themes of emotional detachment and raw physical desire. Directed by Nina Djacic, the visual is characterized by a dark, seductive atmosphere typical of the "dark R&B" genre. : PLAZA has described the song as a
: The central refrain, "I told her we don't gotta know nothing personal," highlights a preference for shallow, physical connections over emotional intimacy. Directed by Nina Djacic, the visual is characterized
: The video features a mysterious, dark visual style where PLAZA sits somberly in the backseat of a vintage car while a woman kisses his neck.