While the "Original" line is the blueprint, the brand has branched out significantly:
Now & Later thrives on "Barbershop Nostalgia." It’s the candy you find at corner stores, concession stands, and grandma’s glass jar. Now & Later
They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant While the "Original" line is the blueprint, the
Heat and friction turn it into a soft, long-lasting chew. Now & Later
Sour flavors and "Morphs" that change taste as you chew.
It’s a sensory experience that lasts longer than a standard Starburst.