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While women vanish, men often gain prominence. Over 50% of major male characters in streaming and broadcast are older than 40, compared to only 29% of women.

Research from the Center for the Study of Women in Television and Film indicates a steep drop-off in roles for women once they hit 40. 60% of major female characters are in their 20s and 30s. Only 16% of female characters are in their 40s. Milfed.22.06.10.Rachael.Cavalli.Big.Butt.MILFs....

A 2025 study titled “Missing in Action” highlighted that of 225 films featuring a woman over 40 in a lead role, only 6% mentioned menopause, and often only as a punchline. 🛠️ Industry Barriers and Behind-the-Scenes While women vanish, men often gain prominence

Report: Mature Women in Entertainment and Cinema (2024–2026) 60% of major female characters are in their 20s and 30s

Despite the visibility of iconic stars, longitudinal studies from 2024 and 2025 reveal that representation remains a significant hurdle.