Buying — Media

: Buyers are aggressively shifting budgets toward Connected TV (CTV) and Over-the-Top (OTT) platforms (like Hulu, Netflix, and YouTube) as traditional TV viewership continues to decline. A Day in the Life of a Media Buyer

The industry is currently defined by two primary methods of acquisition: media buying

is reserved for premier or "risky" content , like high-production viral videos or influencers. : Buyers are aggressively shifting budgets toward Connected