: Successful companies are treating franchises (like Taylor Swift's Eras Tour or the "Barbenheimer" phenomenon) as multi-platform ecosystems spanning film, live music, and gaming. 3. Gaming as the New Industry Powerhouse
Reports from global consulting leaders like PwC and Deloitte show a "mature" entertainment industry transitioning from a purely subscription-based model to one dominated by advertising, "superfans," and the integration of artificial intelligence.
Mature media companies are shifting focus from the "masses" to hyper-engaged "superfans" who drive significantly more value.
: Global advertising revenue is expected to hit $1 trillion by 2026, roughly double its 2020 levels.
: Successful companies are treating franchises (like Taylor Swift's Eras Tour or the "Barbenheimer" phenomenon) as multi-platform ecosystems spanning film, live music, and gaming. 3. Gaming as the New Industry Powerhouse
Reports from global consulting leaders like PwC and Deloitte show a "mature" entertainment industry transitioning from a purely subscription-based model to one dominated by advertising, "superfans," and the integration of artificial intelligence.
Mature media companies are shifting focus from the "masses" to hyper-engaged "superfans" who drive significantly more value.
: Global advertising revenue is expected to hit $1 trillion by 2026, roughly double its 2020 levels.