Made To Stick May 2026

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.

: Use sensory information and specific examples rather than abstract language to make the idea graspable. Made To Stick

: Make people care by appealing to their feelings or self-interest. This book explores why some ideas thrive while

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. Made To Stick

The authors use the to define these principles:

: Find the core of any idea by stripping it down to its most essential, compact form.