Luigi Ghirri -

: Ghirri was fascinated by representations of reality, such as postcards, billboards, and miniatures. By photographing these, he blurred the line between the real and the fake. Notable Projects & Collaborations The Idea of Building - Matthew Marks Gallery

: Ghirri viewed his photographs as constructions rather than just descriptions. He often glued prints to board immediately after printing, turning them into physical objects. Luigi Ghirri

: He described taking pictures as a way to renew his sense of "stupor" or awe on a daily basis, looking at the world with the curiosity of an adolescent. : Ghirri was fascinated by representations of reality,

: His background in land surveying influenced his precise, symmetrical compositions. He used maps, blueprints, and charts as metaphors for how we perceive and "measure" the world. He often glued prints to board immediately after

Luigi Ghirri (1943–1992) was an Italian photographer whose work transformed the way we look at the mundane. Trained as a land surveyor, he didn't just "take" photos; he "made" them, treating reality as a terrain of signs, symbols, and nested images. His style is characterized by a "poetic flatness," soft pastel colors, and a quiet wit that elevated everyday Italian life into surreal, conceptual art. Key Artistic Concepts