The traditional "top-down" approach to teen media is being replaced by an "always-on" model driven by authenticity. Kyra’s success lies in its "unashamed embrace" of being a TikTok-first company. By focusing on the first two seconds of a video and ensuring every campaign is "culture fluent," they’ve managed to rack up over globally.

In a world where traditional media often struggles to keep up with the lightning-fast pace of youth culture, one company has managed to crack the code: . Founded in 2017 and headquartered in London, Kyra has established itself as a powerhouse in the Gen Z media landscape by focusing on where teens actually spend their time—primarily TikTok and YouTube. More Than Just a Media Company

: This division produces original, long-form and short-form digital series. Early hits like PAQ (fashion-focused) and Bad Canteen (cooking-focused) established Kyra as a leader in high-quality, youth-oriented video content. Today, their original TikTok channels like Rag Report (fashion) and 4walls (home decor) reach over 13 million monthly viewers.