: Use of "species-appropriate" music featuring purring rhythms.

: Dedicated YouTube channels (e.g., Paul Dinning).

: Potential stress from "phantom" prey they cannot catch.

: Focus on high-contrast, erratic motions (mice, insects).

: Provides vital stimulation for indoor-only cats.

: Cats as the primary drivers of viral content.

: Calming frequencies used in shelters or during travel.

: Spotify and Prime Video offer "cat-specific" playlists.