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Data from leading advocacy groups, including the Geena Davis Institute and the USC Annenberg Inclusion Initiative , highlight a persistent "invisibility" for women over 40:

Mature women often face a "double standard" where they are depicted in more limited, negative ways than their male counterparts: Kendall Penny - Step Milf_2160p.mp4

Major female roles plummet from 42% for women in their 30s to just 15% for those in their 40s on broadcast television. Data from leading advocacy groups, including the Geena

Employment for mature women in key production roles remains a challenge, as leadership in the industry is still overwhelmingly male. Data from leading advocacy groups

Women aged 60 and over comprise only 3% of major characters on both broadcast and streaming platforms.