The film attempts to balance traditional Bollywood entertainment with a more progressive outlook on relationships:

The story follows childhood sweethearts Kukoo (Varun Dhawan) and Naina (Kiara Advani), who have moved to Toronto for Naina’s successful corporate career. Five years into their marriage, they face a communication breakdown and mutual resentment, leading them to decide on a divorce. To avoid disrupting Kukoo's sister's upcoming wedding in Patiala, they agree to wait before breaking the news to their family.

The 2022 Hindi film Jugjugg Jeeyo , directed by Raj Mehta and produced by Dharma Productions, is a family comedy-drama that explores the complexities of modern marriage and the social stigma surrounding divorce in Indian society. Centered on two couples from different generations, the film uses a grand Punjabi wedding as the backdrop to unpack long-simmering marital tensions and the weight of familial expectations. Plot and Character Dynamics

While some reviewers criticized the film for its loud Punjabi tropes and "script-less" feel in certain segments, others found it to be a "paisa wasool" (worth the money) entertainer that successfully transitions from a comedic first half to a convincing emotional second half.

: A recurring theme is the male ego, specifically Kukoo’s feeling of inadequacy in the face of his wife’s success.

: Kukoo and Naina struggle with shifting gender roles and "ego" issues arising from Naina's professional success.