shines with her fluid transitions, while Yuna and Lia lean into the theatrical, femme-fatale acting required for the concept. The Sound
anchor the video with intense charisma; their "killing parts" feel genuinely menacing.
is ITZY at their most ambitious. It’s a bold gamble that swapped catchy pop hooks for atmospheric tension and grit. If you love K-pop videos with high production value, fierce styling, and top-tier dancing, this is a must-watch. ITZY "마.н”ј.м•„. In the morning" M/V @ITZY
Produced by J.Y. Park, the track is built on a heavy, minimalist hip-hop beat. While it was polarizing at launch due to its unconventional structure and "talk-singing" verses, it has aged remarkably well as a high-energy performance piece. The tension builds perfectly into the explosive final chorus.
— A visual knockout that solidified ITZY as performance queens. shines with her fluid transitions, while Yuna and
As expected from ITZY, the dancing is the standout. The choreography is intricate and snappy, particularly the "hand-gun" motifs and the heavy, rhythmic footwork in the chorus.
The M/V is a masterclass in . From the high-fashion "mafia" boardroom to the fiery outdoor choreography scenes, the color palette is dominated by deep reds, blacks, and sharp metallics. Each member represents a different facet of the "Mafia" game—deception, surveillance, and execution—which keeps the storytelling engaging. Performance & Choreography It’s a bold gamble that swapped catchy pop
ITZY’s (M/V) is a sharp, cinematic departure from their earlier "teen-crush" energy, trading neon bubbles for high-stakes noir. It’s a stylish, aggressive visual feast that proves the group can handle a darker, more mature concept without losing their signature performance edge. The Visuals & Aesthetic