: After its peak in 2017–2018, the brand faced massive backlash due to shipping delays, poor product quality, and the high price point—famously charging $495 for Lonzo Ball's ZO2 signature shoe.
The brand's reputation has been significantly damaged by several factors: Buying Big Baller Brand Shoes: A Legit Review is anyone buying big baller brand
While Big Baller Brand (BBB) remains a functioning business, it has largely faded from mainstream popularity and is now often viewed as a cautionary tale within the sneaker industry. Current Status and Consumer Activity : After its peak in 2017–2018, the brand
: Current buyers are primarily a small group of collectors, curious reviewers, or dedicated fans of the Ball family. Key Issues Affecting the Brand Key Issues Affecting the Brand : As of
: As of early 2025, the official Big Baller Brand website is still active and selling merchandise, including signature shoes for LiAngelo Ball and various apparel.