Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v May 2026

iKON Asks “Why Why Why” in Newest Music Video - The Kraze

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret . iKON - ‘왜왜왜 (Why Why Why)’ M/V

Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V iKON Asks “Why Why Why” in Newest Music

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories . representing the deep