If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models:
: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters .
While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group . how to buy a soulcycle franchise
Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model
: The most direct competitor with a well-established global franchise system. If your goal is to own a boutique
: A major player in the high-intensity boutique space with a robust franchise support network. Who Owns SoulCycle? (CEO, Corporate & Franchise Explained)
Unlike competitors like CycleBar , SoulCycle prioritizes extreme brand consistency and high-level quality control. and its parent company, Equinox Group
Currently, there is no public application or "Buy a Franchise" page for SoulCycle. If you are a real estate developer or a high-net-worth investor, your best path is through corporate partnerships rather than individual ownership: