How To Buy A Harley Davidson Dealership May 2026

Harley-Davidson mandates stringent minimum financial benchmarks to ensure operational stability: Minimum of $2,000,000 total.

At least $1,000,000 in liquid or unencumbered assets, specifically excluding real estate equity. how to buy a harley davidson dealership

Buying a Harley-Davidson dealership is a high-stakes investment requiring significant personal capital, a pristine professional background, and strict adherence to the corporate approval process. Financial Requirements Financial Requirements A ratio of no more than 1

A ratio of no more than 1.5:1 is required for new owners. The Acquisition Process 000 total. At least $1

Unlike standard franchise purchases, HDMC maintains ultimate control over who joins their network. Buying the "assets" of a dealership from a seller does not guarantee the right to operate the brand. Become a Harley-Davidson Dealer

Owners must typically provide an unencumbered investment of at least 30% of the dealership’s total capitalization (20% for down payment and 10% for operating cash).