Hotel: Mierlo

HUP is often used as a case study for . It identifies as the "sportiest hotel in the Netherlands".

: Beyond standard lodging, the property incorporates extensive athletic facilities, including indoor football , tennis , squash , and a bowling alley integrated into one of its restaurants. hotel mierlo

Sports tourism, experience-based marketing, sustainable hospitality Alternative Interpretation: Freddie van Mierlo HUP Hotel - Mierlo - Book a MICHELIN Guide Hotel HUP is often used as a case study for

: The hotel utilizes a "sports-inspired" interior design—using ball courts and playing fields as motifs—which aligns with academic frameworks that suggest modern hotels must act as "experience platforms" rather than just a place to sleep. 2. Relevant Academic & Industry Themes the property incorporates extensive athletic facilities