This campaign utilized a more emotional and melodic approach, focusing on the sentimental value of jewelry as a gift. Recent Collaborations
In earlier campaigns for the brand, the music used was a version of the classic Turkish song . Hadise Kocak Pirlanta Reklam Muzigi
The most recognizable musical element in these commercials is the upbeat, rhythmic jingle that accompanies the slogan (If it's Koçak, it's different). This campaign utilized a more emotional and melodic
Hadise has continued to be the face of the brand into 2024 and 2025, with new "Hadise Yaratacak Değişim" (A change that will create an event/Hadise) film releases. Hadise has continued to be the face of
The collaboration between the famous Turkish pop star and the jewelry brand Koçak has produced several notable commercial campaigns, each featuring distinct musical elements. The Iconic Slogan: "Koçak’sa Başka"
The music is designed to match Hadise's energetic and modern pop persona, often featuring high-production pop beats that emphasize luxury and confidence.