Goal: The Ball Doesnвђ™t Go In - By Chance: Managem...

" Goal: The Ball Doesn’t Go in by Chance " is a management book by Ferran Soriano, the current CEO of City Football Group and former Vice-President of FC Barcelona. The book argues that success in both football and business is the result of logical planning, sound strategy, and deliberate decision-making rather than luck.

Soriano outlines several key ideas that bridge the world of elite sports and corporate management: Goal: The ball doesn’t go in by chance: Managem...

: Chapters focus on recruitment criteria, nurturing talent, and "hygienic remuneration" to ensure fair and motivating pay structures. " Goal: The Ball Doesn’t Go in by

: Winning requires "commitment"—an inner force that cannot be bought—and a delicate "balance" within the squad to prevent internal turmoil from undermining performance. : Winning requires "commitment"—an inner force that cannot

: Using Barcelona as a model, Soriano demonstrates how stadiums (through tours, ticket prices, and hospitality) and global marketing are critical revenue drivers.