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: Meaning is shaped during "encoding" by producers (who may use stereotypes or specific ideologies) and "decoding" by audiences, who filter the content through their unique experiences.

: Media often acts as "expressive equipment" or props that individuals use to tell stories about themselves and relate to others, whether in public (front stage) or private (back stage) settings. Media & Entertainment - International Trade Administration freehdvideos,xxx,video,78febb62adbb602b33fd31e3b3274fe7

Modern media is categorized by several key formats and delivery methods that shape how we consume content: : Meaning is shaped during "encoding" by producers