A unique business concept that taps into the powerful cultural nostalgia for first loves in Korea.

Leading man Gong Yoo plays both the dorky Gi-joon and the idealized "Kim Jong-wook" in India flashbacks.

Gi-joon identifies 1,108 men in South Korea named Kim Jong-wook.

A fastidious, "neat freak" entrepreneur who starts a "First Love Search Agency" after being fired for being too honest as a travel agent. "The Calculation": Finding One in 1,108