Dunkins (audio) | 2026 |

From ASMR-inspired alarms to silent discos, Dunkin’ is proving that a brand’s "voice" is more than just a tagline—it’s an immersive audio experience. 1. The "Brew and Renew" Alarm with Hatch

: By focusing on the quality of sound—the crack of ice in a plastic cup or the crunch of a donut—Dunkin’ uses audio to trigger immediate cravings and brand recognition. Why Audio Matters for Dunkin' Dunkins (Audio)

By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like. From ASMR-inspired alarms to silent discos, Dunkin’ is

: The rhythmic tumbling of coffee beans and the hiss of an espresso machine. Why Audio Matters for Dunkin' By moving into

In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features: