Donвђ™t Make Me Think, Revisited: A Common Sense ... -

He made the "Checkout" button large, green, and exactly where a thumb expects it to be.

He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon. Don’t Make Me Think, Revisited: A Common Sense ...

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." He made the "Checkout" button large, green, and

Steve smiled. That was the highest compliment he could ever receive. He added clear breadcrumbs and a persistent "Home" icon

A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds.

He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar.