Here is a content piece exploring this concept through three different lenses: 1. The Poetic Extraction
In the chemistry of a relationship, a "Cold Stare" is what happens after the "Burn" is over. Anger, passion, and chaos. Distillat = COLD STARE
A Cold Stare is the highest proof of indifference. It is the ethanol of human interaction: clear, biting, and capable of preserving a dead moment forever. 2. The Visual Aesthetic (Art Direction) Here is a content piece exploring this concept
If this were a brand or a visual project, the "Distillat" would look like this: the "Distillat" would look like this: