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By 2026, programmatic advertising has matured to hold nearly 90% of global digital display ad dollars, prioritizing AI-driven performance over mere volume, with global spend projected to reach $972.5 billion. The industry is shifting toward controlled environments like PMPs, driven by growth in Connected TV (CTV) and audio, while facing challenges in transparency and privacy-centric targeting. Read the full insight from Comscore . |
Digital Programmatic Buying 🌟
By 2026, programmatic advertising has matured to hold nearly 90% of global digital display ad dollars, prioritizing AI-driven performance over mere volume, with global spend projected to reach $972.5 billion. The industry is shifting toward controlled environments like PMPs, driven by growth in Connected TV (CTV) and audio, while facing challenges in transparency and privacy-centric targeting. Read the full insight from Comscore .
