Before buying space, you must align your campaign with your broader business goals. Common objectives include:
Platforms like Max, Netflix, and Disney+ have seen viewership triple as consumers trade subscriptions for ad-supported free content. 4. Negotiate and Purchase There are three primary ways to secure your ad spots: buying television advertising
Track your consumer's journey from a TV ad view to an online purchase using cross-channel metrics. Before buying space, you must align your campaign
Modern tools allow you to adjust spend based on current engagement patterns and website traffic uplift. Typical Pricing Note Linear Primetime National awareness & massive reach Most expensive; premium rates Local Cable Targeting specific neighborhoods 10-20% the cost of broadcast Connected TV Performance & precision targeting Driven by digital-style CPMs TV Media Buying: What Is It & How Does It Work? - MNTN Negotiate and Purchase There are three primary ways
Still effective for reaching broad, diverse audiences synchronously.
Modern TV buying moves away from just buying "shows" toward buying "specific audiences." Use data to identify: Age, gender, and income level.