The (is this for a marketing class or a consumer blog?)
The (should I expand on the economics or keep it brief?) The specific angle ()
At its core, the BOGO sweatshirt deal relies on "zero price effect." Behavioral economists have found that people often overvalue items when they are free, even if they didn't originally intend to make a purchase. When a shopper sees a sweatshirt priced at $60, they might hesitate. However, when the offer becomes two sweatshirts for $60, the perceived value of each item drops to $30 in the consumer's mind. This creates a sense of urgency and a feeling of "winning" against the retailer, which encourages a faster checkout process.