Buy One Car Get One Free 2017 May 2026

: In many cases, the "free" car was actually a two-year lease where the down payment and monthly installments were covered by the manufacturer incentives that would have otherwise been used to discount the primary vehicle. Why Dealers Ran BOGO Deals in 2017

: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously.

: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP).

True "buy one get one free" deals on vehicles are rarely a simple giveaway of two equal assets. Historically, these promotions followed a specific pattern: