: The word "free" acts as a powerful psychological trigger that increases a product's perceived value far beyond its actual monetary worth.

Provide a (e.g., "consumer psychology" vs "inventory logistics").

: Retailers use BTGO (Buy 2 Get 1) to target specific groups who value multiple units (like families or small businesses needing several phones), allowing the store to maximize profit while moving more volume.

: Published in Production and Operations Management (2025), this study analyzes how retailers use "Buy 2 Get 1 Free" to differentiate between customer types and clear out inventory more effectively than standard percentage discounts.

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