But Wait ... There's More!: Tighten Your Abs, M... Access

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry

The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away But Wait ... There's More!: Tighten Your Abs, M...

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! But Wait… There’s More

The phrase you're referencing is the full title of the book: by Remy Stern. Stern treats this not just as a business

While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including:

Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day?

Here is a blog post exploring the fascinating world of the infomercial industry through the lens of Stern’s investigative work.