Highlight unique features that set you apart from competitors. 3. Develop Brand Elements
Your identity is how you want to be perceived, which differs from your "image" (how you are currently perceived). Building Strong Brands
Positioning is the part of your brand identity that you actively communicate to your target audience to gain a competitive advantage. Highlight unique features that set you apart from
what should customers think of when they see your logo? 10-step guide: Build a strong brand - MarketHype Building Strong Brands
Use market research to understand who your customers are and why they buy.