The emotional reaction or feelings toward the object (e.g., "I love this brand").
Persuasion via surface cues, like a celebrity endorsement or a catchy jingle.
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed
The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand").
The emotional reaction or feelings toward the object (e.g., "I love this brand").
Persuasion via surface cues, like a celebrity endorsement or a catchy jingle. Attitudes and Attitude Change
The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed The emotional reaction or feelings toward the object (e
The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). "I will buy this brand").
