Atmospherics are the controllable physical and sensory elements of an environment—such as lighting, sound, scent, and layout—intentionally designed to influence customer emotions and purchase behavior. Originally coined by Philip Kotler, the concept suggests that in competitive markets, the where a product is bought can be more persuasive than the product itself. Core Dimensions of Atmospherics
Effective environments engage multiple senses to create a cohesive brand image. atmospherics