Under the larger ALG Vacations umbrella, several major brands now work in tandem to dominate travel to Mexico and the Caribbean: Apple Leisure-Mark Travel merger completed
: While Apple Vacations often caters to travelers looking for charter flights and established resort packages, CheapCaribbean.com functions as a consumer-directed online wholesaler focused on low-cost beach travel. apple vacations buys cheap caribbean
When ALG acquired CheapCaribbean in 2013, the goal was to create a "vertically integrated powerhouse". Under the larger ALG Vacations umbrella, several major
: The move allowed ALG to capture a larger share of the online budget traveler market, complementing Apple Vacations' more traditional, agent-focused distribution model. : By owning both the distribution channels (Apple
: By owning both the distribution channels (Apple Vacations, CheapCaribbean) and the resort management (AMResorts), ALG could control nearly every aspect of the vacation experience, from booking to the stay itself. Key Brands in the "Apple" Portfolio