Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:
In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview Airship acquires SMS commerce company ReplyBuy
Automated syncing of conversational histories with major CRM platforms. Airship acquires SMS commerce company ReplyBuy
The specific terms and purchase price were not publicly disclosed. Airship acquires SMS commerce company ReplyBuy
Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.