Agent | Provocateur.mp4

Charli XCX was chosen for the campaign to represent "power, grace, and commanding the spotlight". She described the shoot as "iconic," noting that the "naughty and nice" theme with a cowgirl twist perfectly captured the festive season.

: Charli XCX performs her holiday-themed track "Saddle Up, Santa!" throughout the clip. Agent Provocateur.mp4

The 2019 Christmas campaign, titled "Rhinestone Rodeo," was a high-energy homage to country-western aesthetics and the Deep South. Under the creative direction of , the video features Charli XCX as a "Rodeo Queen," performing on a mechanical bull while wearing luxury lingerie accented with Western accessories. Key Video Highlights Charli XCX was chosen for the campaign to

: The video showcases specific sets from the collection, including: Kenzie : A black French lace set encrusted with crystals. Rozlyn : A fiery red set inspired by 1950s crinoline shapes. The 2019 Christmas campaign, titled "Rhinestone Rodeo," was

For more details on the collection or to view the imagery, you can visit the Agent Provocateur official website . Charli XCX saddled up for cowboy-themed lingerie campaign

: The video blends "kitsch-meets-glam" aesthetics, featuring glittery cowboy hats, rhinestone-encrusted whips, lassos, and fringed chaps.