The song was released following his critically acclaimed album Afro Pop Vol. 1 , serving as a bridge to his next era. Since its release, the video has garnered over 14 million views on YouTube, solidifying its place as one of his most recognizable modern tracks. Adekunle Gold - It Is What It Is (Official Video)
: The video features sleek, colorful outfits and clean cinematography, reflecting his "AG Baby" persona—a more refined, contemporary Afropop style compared to his earlier Highlife roots. Adekunle Gold - It Is What It Is (Official Video)
Nigerian Afrobeats star Adekunle Gold (also known as AG Baby) released the official music video for "It Is What It Is" on April 30, 2021 , marking a significant evolution in his sound and artistic identity. The song was released following his critically acclaimed